*,
*::before,
*::after {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

:root {
    --cream: #f6f3ed;
    --cream-dark: #ece7de;
    --warm-white: #faf8f4;
    --ink: #1a1714;
    --ink-80: #3d3830;
    --ink-60: #635c52;
    --ink-40: #908678;
    --ink-25: #b8b0a4;
    --ink-15: #d4cfc7;
    --ink-08: #e8e4de;
    --rust: #b04a2e;
    --rust-light: #c8613d;
    --rust-wash: rgba(176, 74, 46, 0.06);
    --rust-border: rgba(176, 74, 46, 0.18);
    --green-ink: #2d6e45;
    --green-wash: rgba(45, 110, 69, 0.06);
    --red-ink: #a03030;
    --red-wash: rgba(160, 48, 48, 0.06);
    --serif: 'Fraunces', Georgia, serif;
    --mono: 'IBM Plex Mono', monospace;
    --sans: 'Source Sans 3', -apple-system, system-ui, sans-serif;
    --max: 980px;
    --ease: cubic-bezier(0.22, 0.61, 0.36, 1);
}

html {
    scroll-behavior: smooth;
}

body {
    background: var(--cream);
    color: var(--ink);
    font-family: var(--sans);
    font-size: 17px;
    line-height: 1.7;
    -webkit-font-smoothing: antialiased;
}

::selection {
    background: var(--rust);
    color: var(--cream);
}

/* ═══════════ LAYOUT ═══════════ */
.wrap {
    max-width: var(--max);
    margin: 0 auto;
    padding: 0 28px;
}

/* ═══════════ NAV ═══════════ */
nav {
    position: sticky;
    top: 0;
    z-index: 50;
    background: rgba(246, 243, 237, 0.88);
    backdrop-filter: blur(16px);
    -webkit-backdrop-filter: blur(16px);
    border-bottom: 1px solid var(--ink-08);
}

.nav-inner {
    max-width: var(--max);
    margin: 0 auto;
    padding: 0 28px;
    height: 54px;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

.nav-mark {
    font-family: var(--serif);
    font-size: 18px;
    font-weight: 500;
    color: var(--ink);
    text-decoration: none;
    letter-spacing: -0.02em;
}

.nav-mark span {
    color: var(--rust);
}

.nav-r {
    display: flex;
    align-items: center;
    gap: 28px;
}

.nav-r a {
    font-size: 14px;
    color: var(--ink-60);
    text-decoration: none;
    transition: color 0.15s;
}

.nav-r a:hover {
    color: var(--ink);
}

.nav-cta-btn {
    font-family: var(--mono) !important;
    font-size: 12px !important;
    font-weight: 600 !important;
    color: var(--cream) !important;
    background: var(--ink) !important;
    padding: 8px 18px !important;
    border-radius: 6px !important;
    transition: background 0.15s !important;
}

.nav-cta-btn:hover {
    background: var(--ink-80) !important;
}

/* ═══════════ HERO ═══════════ */
.hero {
    padding: 100px 28px 80px;
    max-width: var(--max);
    margin: 0 auto;
}

.hero-flag {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-family: var(--mono);
    font-size: 11px;
    font-weight: 500;
    color: var(--rust);
    background: var(--rust-wash);
    border: 1px solid var(--rust-border);
    padding: 5px 14px;
    border-radius: 100px;
    margin-bottom: 32px;
    animation: fadeIn 0.4s var(--ease) both;
}

.hero-flag .dot {
    width: 5px;
    height: 5px;
    background: var(--rust);
    border-radius: 50%;
    animation: blink 2.5s infinite;
}

.hero h1 {
    font-family: var(--serif);
    font-size: clamp(38px, 5.4vw, 58px);
    font-weight: 400;
    line-height: 1.12;
    letter-spacing: -0.025em;
    max-width: 680px;
    margin-bottom: 28px;
    animation: fadeUp 0.5s 0.06s var(--ease) both;
}

.hero h1 em {
    font-style: italic;
    color: var(--rust);
}

.hero-body {
    font-size: 19px;
    line-height: 1.65;
    color: var(--ink-60);
    max-width: 500px;
    margin-bottom: 40px;
    animation: fadeUp 0.5s 0.12s var(--ease) both;
}

.hero-cta-row {
    display: flex;
    align-items: center;
    gap: 16px;
    flex-wrap: wrap;
    margin-bottom: 56px;
    animation: fadeUp 0.5s 0.18s var(--ease) both;
}

.btn-dark {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-family: var(--mono);
    font-size: 13px;
    font-weight: 600;
    color: var(--cream);
    background: var(--ink);
    padding: 14px 28px;
    border-radius: 8px;
    text-decoration: none;
    border: none;
    cursor: pointer;
    transition: background 0.15s, transform 0.15s;
}

.btn-dark:hover {
    background: var(--ink-80);
    transform: translateY(-1px);
}

.btn-outline {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-family: var(--mono);
    font-size: 13px;
    font-weight: 500;
    color: var(--ink-60);
    background: transparent;
    padding: 14px 28px;
    border-radius: 8px;
    text-decoration: none;
    border: 1px solid var(--ink-15);
    cursor: pointer;
    transition: border-color 0.15s, color 0.15s;
}

.btn-outline:hover {
    border-color: var(--ink-40);
    color: var(--ink);
}

/* Hero proof bar */
.hero-proof {
    display: flex;
    gap: 40px;
    padding-top: 32px;
    border-top: 1px solid var(--ink-08);
    animation: fadeUp 0.5s 0.24s var(--ease) both;
}

.hero-proof-item .num {
    font-family: var(--mono);
    font-size: 13px;
    font-weight: 600;
    color: var(--ink);
}

.hero-proof-item .lbl {
    font-size: 13px;
    color: var(--ink-40);
}

/* ═══════════ MARQUEE-STYLE STAT RIBBON ═══════════ */
.ribbon {
    background: var(--ink);
    color: var(--cream);
    padding: 18px 0;
    overflow: hidden;
    position: relative;
}

.ribbon-inner {
    display: flex;
    gap: 56px;
    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
    max-width: var(--max);
    margin: 0 auto;
    padding: 0 28px;
}

.ribbon-stat {
    display: flex;
    align-items: baseline;
    gap: 8px;
    white-space: nowrap;
}

.ribbon-stat .v {
    font-family: var(--mono);
    font-size: 16px;
    font-weight: 600;
    color: var(--rust-light);
}

.ribbon-stat .l {
    font-size: 13px;
    color: rgba(246, 243, 237, 0.55);
}

/* ═══════════ EDITORIAL SECTION ═══════════ */
section {
    padding: 88px 28px;
}

.eyebrow {
    font-family: var(--mono);
    font-size: 10.5px;
    font-weight: 600;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--rust);
    margin-bottom: 18px;
}

.sect-heading {
    font-family: var(--serif);
    font-size: clamp(28px, 3.8vw, 40px);
    font-weight: 400;
    line-height: 1.18;
    letter-spacing: -0.02em;
    margin-bottom: 16px;
}

.sect-heading em {
    font-style: italic;
    color: var(--rust);
}

.sect-sub {
    font-size: 17px;
    color: var(--ink-60);
    max-width: 520px;
    line-height: 1.65;
}

/* ═══════════ THE PITCH — TWO-COLUMN EDITORIAL ═══════════ */
.pitch {
    background: var(--cream);
}

.pitch-cols {
    margin-top: 48px;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 56px;
    align-items: start;
}

.pitch-prose p {
    font-size: 16.5px;
    line-height: 1.72;
    color: var(--ink-80);
    margin-bottom: 20px;
}

.pitch-prose strong {
    color: var(--ink);
    font-weight: 600;
}

.pitch-prose .pullquote {
    font-family: var(--serif);
    font-size: 20px;
    font-weight: 400;
    font-style: italic;
    line-height: 1.5;
    color: var(--rust);
    padding: 20px 0 20px 24px;
    border-left: 3px solid var(--rust);
    margin: 28px 0;
}

.pitch-cards {
    display: flex;
    flex-direction: column;
    gap: 14px;
}

.pitch-card {
    background: var(--warm-white);
    border: 1px solid var(--ink-08);
    border-radius: 10px;
    padding: 24px;
    transition: border-color 0.2s;
}

.pitch-card:hover {
    border-color: var(--ink-15);
}

.pitch-card h3 {
    font-family: var(--mono);
    font-size: 12px;
    font-weight: 600;
    letter-spacing: 0.04em;
    text-transform: uppercase;
    color: var(--rust);
    margin-bottom: 6px;
}

.pitch-card p {
    font-size: 14.5px;
    line-height: 1.6;
    color: var(--ink-60);
}

/* ═══════════ SERVICES ═══════════ */
.services-sect {
    background: var(--warm-white);
    border-top: 1px solid var(--ink-08);
    border-bottom: 1px solid var(--ink-08);
}

.services-stack {
    margin-top: 48px;
    display: flex;
    flex-direction: column;
    gap: 2px;
}

.svc {
    background: var(--cream);
    border: 1px solid var(--ink-08);
    border-radius: 12px;
    padding: 36px 32px;
    display: grid;
    grid-template-columns: 1fr 340px;
    gap: 40px;
    align-items: start;
    transition: border-color 0.25s, box-shadow 0.25s;
}

.svc:hover {
    border-color: var(--ink-15);
    box-shadow: 0 4px 20px rgba(26, 23, 20, 0.04);
}

.svc.primary {
    border-color: var(--rust-border);
    background: linear-gradient(135deg, var(--rust-wash), var(--cream));
    position: relative;
}

.svc.primary::after {
    content: 'RECOMMENDED';
    position: absolute;
    top: -10px;
    left: 32px;
    font-family: var(--mono);
    font-size: 9.5px;
    font-weight: 600;
    letter-spacing: 0.1em;
    color: var(--cream);
    background: var(--rust);
    padding: 3px 12px;
    border-radius: 4px;
}

.svc-main h3 {
    font-family: var(--serif);
    font-size: 24px;
    font-weight: 500;
    margin-bottom: 8px;
    letter-spacing: -0.01em;
}

.svc-main .desc {
    font-size: 15px;
    line-height: 1.6;
    color: var(--ink-60);
    margin-bottom: 20px;
}

.svc-includes {
    list-style: none;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 6px 20px;
}

.svc-includes li {
    font-size: 13.5px;
    color: var(--ink-60);
    display: flex;
    align-items: flex-start;
    gap: 7px;
    line-height: 1.45;
}

.svc-includes li::before {
    content: '→';
    color: var(--rust);
    font-family: var(--mono);
    font-weight: 600;
    flex-shrink: 0;
    font-size: 12px;
    margin-top: 2px;
}

.svc-side {
    display: flex;
    flex-direction: column;
    gap: 16px;
    padding-top: 4px;
}

.svc-price-block {
    padding: 20px;
    background: var(--warm-white);
    border: 1px solid var(--ink-08);
    border-radius: 8px;
}

.svc-price-block .price {
    font-family: var(--serif);
    font-size: 36px;
    font-weight: 500;
    line-height: 1.1;
    letter-spacing: -0.02em;
}

.svc-price-block .price .per {
    font-size: 16px;
    font-weight: 400;
    color: var(--ink-40);
}

.svc-price-block .price .from {
    font-family: var(--sans);
    font-size: 13px;
    font-weight: 400;
    color: var(--ink-40);
    display: block;
    margin-bottom: 2px;
}

.svc-price-block .detail {
    font-size: 13px;
    color: var(--ink-40);
    margin-top: 6px;
}

.svc-book {
    display: block;
    width: 100%;
    text-align: center;
    font-family: var(--mono);
    font-size: 13px;
    font-weight: 600;
    padding: 13px;
    border-radius: 8px;
    text-decoration: none;
    border: none;
    cursor: pointer;
    transition: transform 0.15s, background 0.15s;
}

.svc-book:hover {
    transform: translateY(-1px);
}

.svc-book--dark {
    color: var(--cream);
    background: var(--ink);
}

.svc-book--dark:hover {
    background: var(--ink-80);
}

.svc-book--outline {
    color: var(--ink);
    background: transparent;
    border: 1px solid var(--ink-15);
}

.svc-book--outline:hover {
    border-color: var(--ink-40);
}

.svc-turnaround {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--ink-40);
    text-align: center;
}

/* ═══════════ PROCESS ═══════════ */
.process {
    background: var(--cream);
}

.process-row {
    margin-top: 48px;
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 2px;
}

.p-step {
    background: var(--warm-white);
    border: 1px solid var(--ink-08);
    padding: 28px 22px;
}

.p-step:first-child {
    border-radius: 10px 0 0 10px;
}

.p-step:last-child {
    border-radius: 0 10px 10px 0;
}

.p-step .n {
    font-family: var(--mono);
    font-size: 10px;
    font-weight: 600;
    letter-spacing: 0.1em;
    color: var(--rust);
    margin-bottom: 12px;
}

.p-step h3 {
    font-family: var(--serif);
    font-size: 17px;
    font-weight: 500;
    margin-bottom: 6px;
}

.p-step p {
    font-size: 13.5px;
    color: var(--ink-40);
    line-height: 1.55;
}

/* ═══════════ QUOTES ═══════════ */
.quote-sect {
    padding: 72px 28px;
    background: var(--ink);
    color: var(--cream);
}

.quote-sect .wrap {
    max-width: 700px;
    text-align: center;
}

.quote-sect blockquote {
    font-family: var(--serif);
    font-size: clamp(20px, 2.8vw, 28px);
    font-weight: 400;
    font-style: italic;
    line-height: 1.45;
    color: rgba(246, 243, 237, 0.75);
}

.quote-sect blockquote strong {
    color: var(--cream);
    font-weight: 500;
    font-style: normal;
}

.quote-sect .attr {
    margin-top: 18px;
    font-family: var(--mono);
    font-size: 11px;
    color: rgba(246, 243, 237, 0.35);
}

.quote-sect .attr strong {
    color: var(--rust-light);
    font-weight: 600;
}

/* ═══════════ THREATS — compact ═══════════ */
.threats-sect {
    background: var(--cream);
}

.threats-grid {
    margin-top: 40px;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 14px;
}

.t-card {
    background: var(--warm-white);
    border: 1px solid var(--ink-08);
    border-radius: 8px;
    padding: 22px;
}

.t-card .ico {
    font-size: 22px;
    margin-bottom: 10px;
}

.t-card h3 {
    font-size: 14px;
    font-weight: 600;
    margin-bottom: 6px;
}

.t-card p {
    font-size: 13px;
    color: var(--ink-40);
    line-height: 1.5;
}

.t-card .src {
    font-family: var(--mono);
    font-size: 10px;
    color: var(--ink-25);
    margin-top: 10px;
    padding-top: 10px;
    border-top: 1px solid var(--ink-08);
}

/* ═══════════ FAQ ═══════════ */
.faq-sect {
    background: var(--warm-white);
    border-top: 1px solid var(--ink-08);
    border-bottom: 1px solid var(--ink-08);
}

.faq-list {
    margin-top: 40px;
    max-width: 660px;
    columns: 1;
}

.faq-item {
    padding: 22px 0;
    border-bottom: 1px solid var(--ink-08);
}

.faq-item:first-child {
    border-top: 1px solid var(--ink-08);
}

.faq-item h3 {
    font-size: 15px;
    font-weight: 600;
    margin-bottom: 6px;
}

.faq-item p {
    font-size: 14.5px;
    color: var(--ink-60);
    line-height: 1.6;
}

/* ═══════════ FINAL CTA ═══════════ */
.final {
    padding: 112px 28px;
    text-align: center;
    background: var(--cream);
}

.final h2 {
    font-family: var(--serif);
    font-size: clamp(28px, 3.8vw, 42px);
    font-weight: 400;
    line-height: 1.2;
    letter-spacing: -0.02em;
    margin-bottom: 16px;
}

.final h2 em {
    font-style: italic;
    color: var(--rust);
}

.final .sub {
    font-size: 17px;
    color: var(--ink-60);
    max-width: 420px;
    margin: 0 auto 36px;
}

.final .cta-group {
    display: flex;
    justify-content: center;
    align-items: center;
    gap: 14px;
    flex-wrap: wrap;
}

.final .aside {
    margin-top: 20px;
    font-family: var(--mono);
    font-size: 11.5px;
    color: var(--ink-25);
}

/* ═══════════ FOOTER ═══════════ */
footer {
    padding: 32px 28px;
    border-top: 1px solid var(--ink-08);
}

.ft-inner {
    max-width: var(--max);
    margin: 0 auto;
    display: flex;
    justify-content: space-between;
    align-items: center;
}

footer p {
    font-size: 12px;
    color: var(--ink-25);
}

.ft-links {
    display: flex;
    gap: 20px;
}

.ft-links a {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--ink-25);
    text-decoration: none;
}

.ft-links a:hover {
    color: var(--ink-60);
}

/* ═══════════ ANIM ═══════════ */
@keyframes fadeUp {
    from {
        opacity: 0;
        transform: translateY(12px);
    }

    to {
        opacity: 1;
        transform: translateY(0);
    }
}

@keyframes fadeIn {
    from {
        opacity: 0;
    }

    to {
        opacity: 1;
    }
}

@keyframes blink {

    0%,
    100% {
        opacity: 1;
    }

    50% {
        opacity: 0.3;
    }
}

/* ═══════════ RESPONSIVE ═══════════ */
@media (max-width: 900px) {
    .pitch-cols {
        grid-template-columns: 1fr;
        gap: 36px;
    }

    .svc {
        grid-template-columns: 1fr;
        gap: 24px;
    }

    .svc-includes {
        grid-template-columns: 1fr;
    }

    .process-row {
        grid-template-columns: 1fr;
    }

    .p-step,
    .p-step:first-child,
    .p-step:last-child {
        border-radius: 0;
    }

    .p-step:first-child {
        border-radius: 10px 10px 0 0;
    }

    .p-step:last-child {
        border-radius: 0 0 10px 10px;
    }

    .threats-grid {
        grid-template-columns: 1fr;
    }

    .hero-proof {
        flex-wrap: wrap;
        gap: 24px;
    }

    .ribbon-inner {
        gap: 24px;
    }

    .nav-r a:not(.nav-cta-btn) {
        display: none;
    }
}

@media (max-width: 600px) {

    .hero-cta-row,
    .final .cta-group {
        flex-direction: column;
        width: 100%;
    }

    .btn-dark,
    .btn-outline {
        width: 100%;
        justify-content: center;
    }

    .ft-inner {
        flex-direction: column;
        gap: 12px;
        text-align: center;
    }

    .ft-links {
        flex-wrap: wrap;
        justify-content: center;
    }
}